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Pharma Costs
The Problem:
The CEO of this global pharmaceutical company knew that corporate marketing expenses were considerably higher than competitors. He wanted to know why.
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The Approach:
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Spent time on-site with the various marketing departments and employees, understanding responsibilities and deliverables
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Identified fragmented and duplicative activities spread across multiple departments
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Compared actual deliverables and benefits to competitors
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Identified the actual number of FTEs and total costs vs. ROI and competitors
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The Result:
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CEO and other executives reorganized marketing department, reducing costs and increasing ROI.
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