Pharma Costs

The Problem:

 

The CEO of this global pharmaceutical company knew that corporate marketing expenses were considerably higher than competitors. He wanted to know why.

The Approach:

  • Spent time on-site with the various marketing departments and employees, understanding responsibilities and deliverables

  • Identified fragmented and duplicative activities spread across multiple departments

  • Compared actual deliverables and benefits to competitors

  • Identified the actual number of FTEs and total costs vs. ROI and competitors

The Result:

CEO and other executives reorganized marketing department, reducing costs and increasing ROI.

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