The CEO of this global pharmaceutical company knew that corporate marketing expenses were considerably higher than competitors. He wanted to know why.
Spent time on-site with the various marketing departments and employees, understanding responsibilities and deliverables
Identified fragmented and duplicative activities spread across multiple departments
Compared actual deliverables and benefits to competitors
Identified the actual number of FTEs and total costs vs. ROI and competitors
CEO and other executives reorganized marketing department, reducing costs and increasing ROI.